## Question There are many excellent services out there, but it made me think—what elements should we develop in-house? | Decision Making \ In-house Dev | **P1** (High In-house Priority) | **P2** | **P3** | **P4** | **P5** (Low In-house Priority) | | :----------------------------: | :-----------------------------: | :---------------------------------------------------------------------------------------------------: | :--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------: | :----------------------------------------------------------------------------------: | :----------------------------: | | **P1** (High Impact) | | **2-4 (Review Summarization)**<br>**3-1 (==Product Comparison==)**<br>**4-5 (Final Decision Making)** | | | | | **P2** | | | **2-1 (In-store Staff Guidance)**<br>**2-3 (EC Search)**<br>**2-5 (Watch Product Video)**<br>**3-3 (Use of Coupons)**<br>**3-4 (Warranty Comparison)**<br>**4-2 (Online Payment)** | | | | **P3** | | **5-3 (Subscription Consideration)** | **3-2 (Compare in Physical Store)**<br>**4-3 (Set Delivery Time)**<br>**4-4 (Store Pickup)**<br>**5-4 (Aftercare Support)** | **1-2 (SNS-driven Interest)**<br>**1-3 (Ad/Commercial)**<br>**4-1 (Store Checkout)** | | | **P4** (Low Impact) | | | **1-1 (Latent Needs Awareness)**<br>**5-1 (Posting on SNS)** | **2-2 (In-store POP Ads)**<br>**5-2 (Offline Word-of-Mouth)** | | | **P5*(Minimal) | | | | | |