2025/06/06 Clipped ## What is the Singular Interface Experience (SIE)? According to Piers Fawkes, the Singular Interface Experience (SIE) represents a new paradigm where users interact with services through a unified, intelligent interface. This interface bypasses traditional search engines, websites, and apps, allowing AI to directly access services and perform tasks on behalf of the user. For example, in the context of travel booking, a user might say: “Find me a hotel in Amsterdam close to the conference center, with a good gym, and under 300 euros per night.” The AI would then utilize services like Expedia to find the best options and complete the booking. ## Business Implications This shift requires companies to develop APIs that allow direct interaction with AI agents. It's no longer enough to design for human users via traditional websites or apps — businesses must now consider how their services are structured and exposed to AI in ways that are both understandable and actionable. ## The Evolution of Hardware The article also refers to a new device being developed by former Apple designer Jony Ive in collaboration with OpenAI. This device aims to function without apps or a browser, relying instead on voice and text to fulfill user intentions — essentially creating a seamless, AI-first user experience. **Read the full article here → [The Singular Interface Experience & The Ive Phone](https://www.linkedin.com/pulse/singular-interface-experience-ive-phone-piers-fawkes-awdye)**